hmv
branding
hmv christmas campaign inspired by tim burton's stop motion films
illustrator spookytooth was commissioned to create characters reminiscent of tim burton's films
the characters were animated for tv advertisements with animatics overseen by the corpse bride head animator
the font is an exclusively commissioned typeface based on serif gothic
the work appeared throughout hmv stores in shop windows, promotional material, point-of-sale, bags and store cards in addition to appearing online and in the press